Wednesday, January 23, 2013

3 Quick Grammar Tips for Textbook Authors

Sometimes you just have to vent. This is one of those times.

Health care textbook authors, listen up, I've got a few grammar and usage tips for you.

#1  Enough with the reminders, already

Stop writing, "as mentioned previously," "as we'll discuss in chapter X," and other such reminders. If you mention something previously there's no need to call attention to it again. Just go on with what you're talking about, it will be okay.

And if you're going to talk about something later, don't tell the reader about it now. What good does that do? Just say what you're going to say, and let the reader find the new material later. It will be more fun that way!

#2  i.e. and e.g.

Hate these little, archaic abbreviations. Hate them like poison. Why?

Because they represent lazy writing. What, you can't write out that is? You have to write i.e.? Is for example or for instance (e.g.) so difficult?

Don't make the reader think back and ask, Wait, what does "i.e." mean again?

YOU know what it means, so just write it!

#3  Punctuation outside quotation marks

If you're writing for a U.S. audience, put the hang-danged quotation marks OUTSIDE the punctuation!

Yes, yes, I know, the marks go inside a colon or semi-colon most of the time, but that's the exception. It's  much better to get the exception wrong sometimes and the "rule" right most of the time, don't you think?

Thanks for listening.

Friday, January 11, 2013

How Publishers Pay Health Care Textbook Authors

"Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the 'gotta have it' scale." —Zig Ziglar

New authors often wonder how they'll get "oxygen" for the book they write. In health care educational publishing, two options are by far the most common, royalties and .work made for hire payments. Let's take a look at each one.

Royalties

The majority of health care textbook authors make money through royalties, an amount of money based on a percentage of sales of the book. The percentage typically used is called a net royalty, meaning that the actual payment will be based on what the publisher actually receives for each book sold.

The list price of a book might be $75.95, but because of discounts to distributors and chain bookstores, the publisher might average just $50.47 for an actual sale. The net royalty is calculated on that amount.

Royalties are often paid twice yearly, once in the spring and once in the fall, though some publishers distribute quarterly. Check with your publisher for their royalty payment schedule.

Work made for hire

Sometimes a health care publisher will form an agreement with one or more individuals to develop a book on a "work made for hire" basis, often abbreviated "work for hire" or WFH. In such cases the author is paid a certain amount to create certain content.

At that point the relationship usually ends. The publisher is typically free to do with that content whatever it wishes, and the author is free to write for another publisher, even on the same topic.

Payment in such cases, as a rule, is based on whether the author has supplied "acceptable" content. If the publisher deems the content acceptable, the payment is generated.

So, which is best?

There is no "best" answer to that question. With a royalty arrangement, the better the book sells the more the author makes. And then twice a year (or more, depending on the publisher), a check arrives without you having to lift a finger.

Royalty arrangements, though, mean that you won't receive any payment until well after the book is finished, bound, and plunked on a bookstore shelf. So the entire time you're writing the book, you're working without payment, something few of us are accustomed too.

For WFH arrangements, payment comes soon after you finish writing, no strings attached (generally). But then the payments are finished, no checks showing up in your mailbox every now and again. And if the book sells well, you won't share in that success; you'll have already made your money.

Either way you make money; often it's more a matter of when.

Sunday, December 23, 2012

3 Main Goals for One Health Care Publisher in 2013

We publisher-types examine our goals every year, setting a course for signings, markets, research, and so forth. Those goals are, of course, private, and you won't learn about them here.

But we also set our own personal goals for working with authors, sales reps, developmental teams, and other in-house departments. Mostly we don't talk much about these, but here on the cusp of 2013, I thought I would lay out a few of my goals for 2013.

  1. Get out of the office more. I enjoy traveling around to schools and talking with faculty about their needs. That's one of the most enjoyable responsibilities I have. The last couple of years, though, I haven't been able to get out as much as I would have liked. So this year, watch out, I'm-a coming at ya!
  2. Stay true to my authors. I always try to stay true to my authors. To me that means being honest with them about all aspects of their books and advocating for their vision throughout the process. When I stay true to my authors, I automatically stay true to my company.
  3. Methusela
  4. Learn more, teach less. I must admit, I do get a little preachy sometimes. Too often I talk when I should listen. I'm going to work on that this year. Even with me being, as my mother would say, as old as Methusela, I can always learn something.
So, tell this Methusela Man, what are your goals for the new year?

Monday, December 17, 2012

My Most Popular Blogs of 2012

Here's my annual countdown of most popular blog posts of the year. Granted, I use the word "most popular" rather loosely, counting my blog readers in the hundreds rather than the millions, like, you know, Justin Timberlake and such.

Onward...

#10  Why Textbook Authors Should Also Be Textbook Marketers

Yes, if you want to write a textbook, you'd better prepare for the marketing aspect of the business.

#9  The Six Content Categories for the Holy Grail of E-Textbook Publishing

The second of a pair of posts on what I call the holy grail of publishing: a true e-book.

#8  The Holy Grail of E-Textbook Publishing

The first of that pair of posts.

#7  So This Is What 60 Looks Like?

Who'da thunk this silly little post would finish so high on the list? Not I, said the old man.

#6  Mary Kinn

A post about the inestimable Mary Kinn.

#5  Guest Post: To Post Or Not To Post

This guest post is the first to make it to the Best Of list and is from Allison Morris at OnlineClasses.Org.

#4  8 Tips for Fitting Social Media into Your Already Busy Day

Three of the top four posts deal with social media. Here's the fist one.

#3  5 Tips for Health Care Professionals Using Google+

The Google+ tips finished just behind the tips for Facebook.


And the number 1 most popular post of 2012...

10 Characteristics of a Successful Textbook Author

Ah, yes, the ol' have you got what it takes to write a textbook post. Gotta love it.


Happy holidays, one and all!

Tuesday, December 4, 2012

Understanding the Acceptability Paragraphi in a Publishing Contract

Authors who have signed a contract with a health care educational publisher have no doubt come across a paragraph that says that the publisher won't publish the book unless it finds the author's manuscript "acceptable."

The paragraph also comes with a date by which the author must present the "acceptable" manuscript. If the author hasn't presented the manuscript by then, a publisher may cancel the contract and try to recoup its losses.

Yikes!
That can be one scary paragraph.

"What if my book isn't good enough?"

"What if I didn't do exactly what they wanted?"

"What if I don't get the book to them in time?"

Seldom used

First, take a deep breath. Publishers seldom invoke that paragraph, and when we do it's typically because we received a truly lousy manuscript despite all the work a developmental editor surely would have done by then.

We want authors to succeed, because when they succeed, we succeed. So we'll work with a manuscript as much as we can to ensure success.

Sometimes, though, nothing we do can salvage the manuscript. In those instances, yes, we'll invoke the acceptability clause. But we don't like doing it.

In more a decade at F.A. Davis I've invoked that clause exactly twice.Most of us publisher-types have, I think, invoked that part of their own contracts at about the same rate.

Seldom abused

That paragraph is also seldom abused by authors. Well, the acceptability part of the paragraph anyway. But we find that many, many authors don't meet their manuscript deadline. Many.

Lots.

Numerous.

Copious numbers.

Did I say "many"?

See, we're accustomed to authors who, for one reason or another, find themselves unable to deliver a manuscript by the date on the contract, even when we think we've provided more than enough time. We understand why that happens..

We don't like it, but we understand it, and we work with it.

To a point.

So, where's that point?

That point varies with each publisher and with each product. Some of us are more forgiving than others, and some products are under less pressure to publish than others.

Example: We published a book a year or so ago a full ten years after the contract was signed. The only reason we allowed it to go on was that, for that particular book and that particular market, the author under contract was the best person to write it and the book was still sorely needed by the market.

That's an exception, though, and certainly not the rule. I would say that, on the whole, regardless of the publisher, if you haven't been able to finish your book within, at the outside, four years of signing your contract, you probably won't be publishing a book.

By the way...

I should mention that the publisher is and must be the sole arbiter of what makes for an acceptable manuscript. The author certainly can't do it, so who else can? Who else should?

Right. No one, just the publisher.

Now, about that paragraph...

The gist of that whole acceptability paragraph are these two points:
  1. Your publisher will most likely do everything in its power to help you develop an acceptable manuscript. So work with your editors, learn from them, and grow. That's what we want to see, growth. We want authors who can succeed, and we'll work to help them get there.
  2. Don't dilly-dally. Your publisher has only so much patience, and then...bye-bye.

Monday, November 26, 2012

8 Tips for Fitting Social Media into Your Already Busy Day

Many of my coworkers have asked me how I manage to fit all the things I do in social media into my workday. Sometimes I wonder myself.

But I've been doing this for a while now, and so have learned to streamline my social media work. I thought I'd take a few minutes to give you some tips for working social media into your workday. It's really not as difficult as you might think.

First please keep in mind that I use social media for work, not for personal stuff. That distinction makes a difference.

#1  Lay the groundwork first

When I first started using social media, I spent a lot of time on Twitter and Facebook. I was trying to build a base to work from, building Twitter lists and Facebook friends and fans.

If you're starting out, you'll need to do the same. No getting around it, just dig in and do it. Believe me, it'll pay off.

For great info on getting started on social media, check out this Quickstarter series.

Rome. Get it?

#2  When in Rome, check out Rome

During a typical workday, I'll check Facebook (FB) and Google+ (G+), my two main sites, first thing in the morning to see what has been posted overnight. The rest of the day I check those sites mostly when I'm already online for something else.

In a way I'm lucky that way, because my job requires me to do quite a bit of online research. So when I'm there I'll quickly check updates on FB and G+. If I find something I think my followers would like, I'll repost it. It doesn't take much time once you get the hang of it.

#3  Stay focused on your core goal

When you use social media for work, you need to develop and stick to a clear, compelling goal.

Take my friend Lorry Schoenly's blog at correctionalnurse.net. Her goal is simple and straightforward: "To make visible the challenging profession of nursing in a correctional environment." Her blog posts, Twitter tweets, and FB updates consistently fit that goal.

When you focus on one goal, you can skim updates more efficiently and make better use of the limited time you can spend on social media.

#4  Make use of the tools available to you

I rarely tweet directly on Twitter. Instead, I use a website called Iffft. Weird name, but great site. It allows users to set up rules (they're like macros in Word, but online), to initiate a set of functions.

For instance, I use one Iffft rule to send all my FB updates to my Twitter feed. Easy. There are thousands of these rules already created, so all you have to do is find the ones you need and go through Iffft's easy configuration steps.

Lots of people rely on social media managers like HootSuite to aggregate tweets, FB updates, LinkedIn posts, and so forth, into a single interface. I'd suggest that you try one to see if it works for you.

Basically the more social media sites you're on, the more tools you'll need to keep track of them.

#5  Use FB's scheduling function

Not long ago Facebook instituted functionality to allow users to schedule updates. Yes, it's ridiculously clunky, but it works.

Use it.

If you've got a few minutes free, make a few updates and schedule them sporadically over the next day or so. Your friends will think you're a wizard at posting great info all day long, but actually you'll be in class at the white board.

I'd very much like to see Google provide similar functionality on Google+, and I suspect at some point it will.

3 final tips

  1. A little at a time.
  2. In and out quickly.
  3. Scan, don't read.
Now, go forth and social mediate!