Thursday, August 23, 2012

5 Tips for Health Care Professionals Using Google+

My G+ Profile
I thought I'd follow up my previous post, "5 Tips for Health Care Professionals Using Facebook," with one for Google+ users. Don't want to seem biased, though I absolutely am.

#1  First, get on Google+

Yep, that's the first tip. If you're not on G+ you're doing yourself a huge disservice, for a number of reasons.

Which brings us to the remaining four tips.

#2  Get in on the conversations

Google+ conversations, discussions, and posts are so much more intelligent and useful than much of the posts on Facebook. Really.

Here are just a few of the recent Google+ posts from a few of my circles. They're typical of the kinds of posts going on here.

#3  Tailor your posts to your specific targets

It's extremely easy to post only to those people you want to post to.  Google+ uses Circles to categorize your contacts. They're really easy to use and enormously helpful in communicating exactly what you want to exactly the people you want. 

Personal posts to friends, professional posts to colleagues, any way you want to slice and dice it.

With Facebook, everything goes to everyone. (Unless you use their ridiculously clunky List functionality. Which, by the way, they stole from Google+. Ugh.)

Circle, though, are pure genius.

#4 Take advantage of Hangouts

Google has been busy the last couple of years buying small application developers and folding their functionality into the Google+ experience, and Hangouts is one of their gems.

With a quick download and extremely easy setup, you can use the Skype-lke Hangouts to visually communicate with family, friends, and colleagues, up to ten at a time. You can hold virtual conferences from a desktop, laptop, or tablet computer.

Very, very powerful.

#5  Promote yourself or your work

Google+ is perfect for sharing information about the work you've been doing or are interested in. You'll find the Google+ community inviting and encouraging. And growing.

That's one of the criticisms I hear all the time, that Google+ is a ghost town. Nothing could be further from the truth.

There are some fantastic health care-related professionals and other resources using Google+ frequently. So if getting information about your project "out there" is important, you need to post not just on Facebook but on Google+ too.

I think you'll find, as I do, that Google+ is an incredibly powerful application and professionally engaging community. For the kinds of information and commentary health care professionals tend to look post and for most, Google+ beats Facebook hands down.

And no, I'm not being paid by Google to say all this stuff. Google+ really is all that and a banana sandwich.