3 Quick Grammar Tips for Textbook Authors

Sometimes you just have to vent. This is one of those times.

Health care textbook authors, listen up, I've got a few grammar and usage tips for you.

#1  Enough with the reminders, already

Stop writing, "as mentioned previously," "as we'll discuss in chapter X," and other such reminders. If you mention something previously there's no need to call attention to it again. Just go on with what you're talking about, it will be okay.

And if you're going to talk about something later, don't tell the reader about it now. What good does that do? Just say what you're going to say, and let the reader find the new material later. It will be more fun that way!

#2  i.e. and e.g.

Hate these little, archaic abbreviations. Hate them like poison. Why?

Because they represent lazy writing. What, you can't write out that is? You have to write i.e.? Is for example or for instance (e.g.) so difficult?

Don't make the reader think back and ask, Wait, what does "i.e." mean again?

YOU know what it means, so just write it!

#3  Punctuation outside quotation marks

If you're writing for a U.S. audience, put the hang-danged quotation marks OUTSIDE the punctuation!

Yes, yes, I know, the marks go inside a colon or semi-colon most of the time, but that's the exception. It's  much better to get the exception wrong sometimes and the "rule" right most of the time, don't you think?

Thanks for listening.

8 Tips for Fitting Social Media into Your Already Busy Day

Many of my coworkers have asked me how I manage to fit all the things I do in social media into my workday. Sometimes I wonder myself.

But I've been doing this for a while now, and so have learned to streamline my social media work. I thought I'd take a few minutes to give you some tips for working social media into your workday. It's really not as difficult as you might think.

First please keep in mind that I use social media for work, not for personal stuff. That distinction makes a difference.

#1  Lay the groundwork first

When I first started using social media, I spent a lot of time on Twitter and Facebook. I was trying to build a base to work from, building Twitter lists and Facebook friends and fans.

If you're starting out, you'll need to do the same. No getting around it, just dig in and do it. Believe me, it'll pay off.

For great info on getting started on social media, check out this Quickstarter series.

Rome. Get it?

#2  When in Rome, check out Rome

During a typical workday, I'll check Facebook (FB) and Google+ (G+), my two main sites, first thing in the morning to see what has been posted overnight. The rest of the day I check those sites mostly when I'm already online for something else.

In a way I'm lucky that way, because my job requires me to do quite a bit of online research. So when I'm there I'll quickly check updates on FB and G+. If I find something I think my followers would like, I'll repost it. It doesn't take much time once you get the hang of it.

#3  Stay focused on your core goal

When you use social media for work, you need to develop and stick to a clear, compelling goal.

Take my friend Lorry Schoenly's blog at correctionalnurse.net. Her goal is simple and straightforward: "To make visible the challenging profession of nursing in a correctional environment." Her blog posts, Twitter tweets, and FB updates consistently fit that goal.

When you focus on one goal, you can skim updates more efficiently and make better use of the limited time you can spend on social media.

#4  Make use of the tools available to you

I rarely tweet directly on Twitter. Instead, I use a website called Iffft. Weird name, but great site. It allows users to set up rules (they're like macros in Word, but online), to initiate a set of functions.

For instance, I use one Iffft rule to send all my FB updates to my Twitter feed. Easy. There are thousands of these rules already created, so all you have to do is find the ones you need and go through Iffft's easy configuration steps.

Lots of people rely on social media managers like HootSuite to aggregate tweets, FB updates, LinkedIn posts, and so forth, into a single interface. I'd suggest that you try one to see if it works for you.

Basically the more social media sites you're on, the more tools you'll need to keep track of them.

#5  Use FB's scheduling function

Not long ago Facebook instituted functionality to allow users to schedule updates. Yes, it's ridiculously clunky, but it works.

Use it.

If you've got a few minutes free, make a few updates and schedule them sporadically over the next day or so. Your friends will think you're a wizard at posting great info all day long, but actually you'll be in class at the white board.

I'd very much like to see Google provide similar functionality on Google+, and I suspect at some point it will.

3 final tips

1. A little at a time.
2. In and out quickly.
3. Scan, don't read.

Now, go forth and social mediate!

5 Tips for Health Care Professionals Using Facebook

More and more health care professionals, students, and faculty are using Facebook to gather and share information.

I encourage my authors to get on Facebook too (and also Google+, but I'll address only Facebook here, because Google+ is such a different experience), to help get the word out about their book and to interact with the markets they serve.

The more health care professionals using Facebook, the better. Their posts can increase our knowledge of  health care trends and research and encourage a sense of shared community.

However, just as Facebook can help health care professionals, so can it hurt them.

Here are five tips for using Facebook safely and effectively.

#1  Post links and information your Facebook friends will most likely appreciate.

Posting a link to results from a new study or commenting on a news article you've found informative make for great posts for other health care professionals. To help all your friends decide which posts are right for them, try to include a kind of pointer in your post.

For instance, if a post deals with, say, pediatric emergencies, you might preface the post with something like, "For my friends interested in pediatrics..."

Pointing out the "market" for the post helps your friends concentrate on the most appropriate posts for them.

#2  Post as a professional.

You're a professional or working to become one, so post that way. Even if you post principally for your friends and co-workers, be professional.

You just never know who will read a post ... or when.

Be kind, courteous, articulate. No profanity, no nastiness, no personal criticisms.

Do right by your profession, and Facebook will treat you well. Do wrong, and it will at some point bite you in the buttocks.

#3  Post images wisely.

Be aware that any photo, illustration, graph, or any other type of image you've created and subsequently post to Facebook immediately becomes the property of Facebook. It's not yours anymore.

If that photo you post belonged originally to someone else — say, your hospital or doctor's office — and you didn't have permission to post it, you would be guilty of copyright infringement.

Along those same lines, never "tag" someone in an image without their permission, even if it's a close friend or a co-worker you know well. That person may very well resent having their face identified to people they don't know.

Facebooking should never interfere with friendships.

#4  Use e-mail, not Facebook, for private matters.

I can't tell you the number of times I've seen highly personal information posted on someone's Facebook wall rather than as a message. (The following quotations are fake but similar to many I've seen.)

• "My mother is having surgery to remove her uterus tomorrow at Main City Center Hospital. I hope everything goes well."
• "Jane Doe, I'm heading over to the Bel-Air Lounge for a few drinks. Want to join me?"
• "I'm looking for a babysitter for this Saturday night to go to a party. Know anyone who can do it?"

Seriously? First, does everyone on your Friends list need to know about your mother? Has she said it's okay to tell the world?

Remember, every single thing you post to your wall or on your friend's wall belongs to the world.

And so on, and so on, and so on.

You might think that post is going only to your friends, but you would be wrong. That's how posts on Facebook, videos on YouTube, and tons of other pieces of content posted to a social media site "go viral."

You post to your wall, and a friends reads it. And then one of their friends reads it. And so on. And so on. And so on.

Stick to e-mail, or at the  least a Facebook message.

#5  Handle taboo topics carefully.

It's funny, but for some reason Facebook seems to bring out the worst in people. People often feel quite free to bring up topics they would never bring up at a party, such as politics, religion, gay marriage, or similar hot-button issues.

But on Facebook, they're fair game. If you're a health professional, and certainly if you're a student in a health professions program, please choose your issues and comments wisely.

I say that not because of the standard reason, that a current or future employer might see the post and fire you or not hire you, though that's a good reason too. I say it also so you can avoid alienating the very people you're trying to communicate with.

Case in point. The recent happenings with the Chick-fil-A chain prompted a huge number of posts from people on all sides of the issue.

People wanted to speak out, let their friends know their opinion, promote their "cause," and otherwise put forward their thoughts and feelings on the topic. But how many of their Facebook friends disagreed? How many felt hurt or anger at those posts?

Most likely far more than the Facebooker knows.

Now, posting opinions is part of what social media is all about. But if you're a health care professional, you have an additional obligation to put forward rationed and reasoned opinions.

Rightly or wrongly, impassioned or inflammatory posts can be seen by superiors, colleagues, and patients as being indicative of how you handle yourself as a professional.

Don't let Facebook dismantle what you've worked so hard to build — your reputation as a professional.

5 Time Management Tips for Authors

Too busy to write? Your schedule so packed that there just isn't enough time?

I hear you. When you work full-time and write part-time, as so many textbook authors do, finding time to write can be difficult. I find, though, that it's not so much the lack of time as it is the misuse of existing time.

I mean, if there's always room for Jello, there's always time for writing.

Here are a few ideas to help you find that missing time to do what you love doing.

1. 60-Minute No Social Session. Give yourself a period of 1 hour when you're not checking Facebook, Twitter, Google+, e-mails, texts, or any other form of electronically enhanced social contact and spend it at the computer, writing.
2. Tap on the Timer. When you decide you're going to spend the next hour writing, set a timer. Use the one on your stove or microwave, if you're near the kitchen, or your phone, computer, or even — go figure — an actual alarm clock. Set it for 60 minutes, and don't stop working until the buzzer goes off.
3. "Sign" Into My Writing Time. Announce to your friends and family that if you don't answer your phone or respond to texts right away, it's because you're having a My Writing Time session. Tell your children, spouse, or anyone else in earshot that, hey, don't bug me, I'm having My Writing Time for the next hour. Then put up a sign that says My Writing Time: Go Away!
4. DVR That 'Downton Abbey.' If you simply cannot miss the latest episode of "Downton Abbey," "Family Guy," or "Dancing with the Stars," tape it. Record it on your DVR or TiVo. If you don't have one, make recording arrangements with a friend who does.
5. Win a Writing Prize. Make an agreement with your spouse, partner, children, or someone really important to you that if you actually do writing work for an hour at least five days a week, you'll go somewhere or do something nice as a "prize." Maybe you'll order takeout and eat it in front of the television. Maybe you'll go to a restaurant for dinner. Maybe you'll take a day off from cooking. It's like being on a diet. You can't do it 24/7/365, you've got to take some time off once in awhile.

The real key, though, is to make writing an actual, living priority. If you're looking for ways to stay on track, if you're reading this blog, even, to find the right tip for you to keep writing, it's really because you haven't made writing a priority.

When you can do that, when you make writing a true priority, you won't need any of these tips and tricks. You'll just need a computer and a place to write, and that's a lovely place to be.

Happy writing!

A Practicing MA's Advice for Patients Visiting a Physician

This post is from Linda Shaw Vitzhum, a CMA (AAMA) in Melbourne, Florida. She posted this originally on Facebook, and it is reprinted here with permission.

She offers great advice for MAs and their patients. Thanks, Linda!

"I had a friend post on things about the doctor's office that are annoying, and I thought it brought up some great points. Conversely, I would like to bring up the things that patients should do to make their experience a better one.

1. Before having labs drawn/tests performed, ask when you can expect results. Some tests take a while for the results to come in. The staff should have a general idea, hopefully of when these should be made available. If the tests are going to determine what course of treatment you will receive, the office should offer to make you a return appointment to discuss with the physician.

2. If you're like me, you will forget all of the wonderful questions you meant to ask the physician. Good medical assistants like me will never complain if you write stuff down. Write down some questions, bring in a log of what's applicable for that doctor (i.e. blood pressure for the internist, temperature logs for the infectious disease doctor) and for the love of all that is holy WRITE DOWN WHAT MEDICATIONS YOU'RE TAKING and include strength and dosing information!!!!

3. If your physician's office has a way for you to communicate electronically with them, sign up for it. The patients I can communicate with this way are generally very happy with the speed that I can get back to them.

4. Show up on time or call the office if you're going to be late. It's hard for me not to "lose" a person if he/she is very late and I've already roomed 4-5 patients that were scheduled after that person.

5. Ask what the qualifications are of the person who is rooming/discharging you. I can explain to you what a certified medical assistant is, the type of education I have, and what I do to maintain my certification. Because I'm good at what I do."