Friday, March 21, 2014

Can We Please Stop Using Impact as a Verb?


People in health care really shouldn't be using impact as a verb, as in, "Patient care is impacted by staffing shortages."

Really?

I mean, health care people know what that word means, and they still use it? Wow.

Enough, already. Impact is a noun, as in, "Staffing shortages can have a significant impact on patient care." If you want to use a verb that's similar, use affect.

And while we're at it...

If you're like literally giving patient care or writing about people who literally do, you owe it to yourself to like stop using literally instead of figuratively.

Yes, yes, I know that Merriam-Webster, MacMillan, and even Cambridge dictionaries have sanctioned the use of literally as a synonym for figuratively, but that doesn't mean it doesn't still sound stupid.

Just get to the point. Rather than saying, "The patient was literally vomiting all morning," just say she was vomiting all morning.

Like, okay?


Thursday, February 20, 2014

NO FAIR! Three Steps for Avoiding Plagiarism

Plagiarism is far more common in textbook publishing than you might think, even health care educational publishing.

Plagiarism refers to the copying of someone else's work for your own purposes without giving proper attribution.

If you didn't say it, write it, draw it, or research it, it isn't yours to use.

Authors who probably should know better pick up content from a resource and then place it word-for-word, or nearly so, into their manuscript. The publisher does its best, of course, to identify such instances and to steer the authors away from that nefarious activity.

The majority of instances of plagiarism in educational publishing, I believe, stem from a lack of knowledge of the doctrine of fair use.The U.S. Copyright Office identifies four factors in determining fair use:
  1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
  2. The nature of the copyrighted work
  3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
  4. The effect of the use upon the potential market for, or value of, the copyrighted work
In general, works that use only a small amount of someone else's work — such as a quotation or in-line definition — are probably staying within the bounds of fair use, so the work can stay as is.

But picking up whole passages or entire tables, charts, or graphs? No way. That absolutely falls under the term plagiarism.

So, how can you avoid inadvertently plagiarizing someone's work? Here are three tips.

Tip #1  Use your own head, not someone else's

Most textbook authors write with two, three, or maybe four source books splayed around them as they type. They dip into the books as needed for clarity and then write what they've learned in their own words.

That's the way it's supposed to go. The way it's not supposed to go is to splay those books around, dip into the for information, and then write the same stuff you just read into your own own document.

So, get the info into your head and then out again with your own take on it.

Tip #2  Use the concept, not the words 

There's absolutely nothing wrong with looking at, understanding, even admiring the way someone has described a particular concept. It's too easy, though, to go from admiration to imitation.

It's unacceptable to say, well, that description of blood flow through the heart can't be written any better, so I'll just use it myself.

No, that just won't do. Write it again in your own words. You might surprise yourself at how much better your description is over that other one!

Tip #3  Use your own organization 

Let's say you find a list of adverse reactions for a drug in someone else's book, and you're tempted to use the same list. Don't pick up the sequence, change it around and reword the reactions as much as possible.

For example, here's a list of adverse reactions you find in a book you're using as a resource:
  • Palpitations 
  • Anxiety
  • Headache
  • Nausea
  • Vomiting
  • Tinnitus
Don't just copy that list. Double-check another source to see if other adverse reactions might be applicable, and if so, put them in the list. Is "headache" too general? Can you find evidence to support, oh, I don't know, "headache, most often frontal"? Then use that.

Once your list is complete, alphabetize it. Or list the reactions by word length, from shortest to longest. Do something different to make the list your own.


Just know that the work you do now to make your book your own could save you money — lots of it — down the road. Any plagiarism in your work could be grounds for a forfeiture of earned royalties, depending on your contract, or even future earnings.


Saturday, February 8, 2014

GUEST BLOG: Grant 'Permission' to Let Go

Every now and then I post an essay from another blogger or author, and I'm proud to do so again today. Sharon Eagle has authored three books for my company, F.A. Davis, and is one of the most caring, intelligent, and gracious people I've ever known, never mind being a remarkable writer.

Sharon has cancer, one that can't be cured. She has been open and honest about it since day one, and the following post is an example not only of her eloquence but also of her compelling perspective on her illness. It is yet another reason why she's one of my very favorite people and will ever be so.

Grant 'Permission' to Let Go


One of the many things I’ve pondered in the time since my diagnosis is the term we hear so often about patients “fighting” against cancer and sometimes “losing their battle” with cancer. The following represents only my own personal thoughts and viewpoint on the matter.

There’s something about the term “fighting” that bugs me when it comes to cancer. But I haven’t figured out exactly why or what term I’d substitute for it. I suspect to most people the term “fight” indicates some sort of physical battle. Yet in my experience, the fight often feels more like an emotional or mental process than a physical one used in reference to the desire that the ill person not give up or give in.

All things considered, I’m doing well and have exceeded my doctor’s expectations. For this I am grateful. Yet on occasion I feel so tired, physically and emotionally, that I can see how a person may arrive at the point that he or she just can’t do it any more. When this time comes, loved ones need to know that the best gift they can offer may be to allow their ill loved one the space to move on with aided comfort of hospice instead of begging them to keep “fighting.” When one's physical, mental, and emotional resources are exhausted, it can feel so difficult, impossible even, to “keep fighting.” Yet ill persons often fear letting their loved ones down and keep on trying.

I realize that I’m treading on sacred ground and that everyone’s situation is different. I also know first hand, what this may cost loved ones. I will never forget the intense pain it cost me and my family when we gave my brother “permission” to go (die), if that’s what he needed to do, even though we wanted him to stay with all our hearts. It was the most difficult, one-sided conversation I’ve ever had. But I remembered countless times as a nurse that my patients seemed to hang on beyond all reason as their family begged and pleaded for them to stay and get well when there was no medical hope of healing. As a sister I realized that it is far more difficult (than I ever appreciated as a nurse) to walk the fine line between realism and hope.

I simply hope in this writing to convey the notion that death isn’t necessarily the “loss” of a “battle,” and that it doesn’t mean the patient has failed. They may in fact be at the very jumping-off point of mankind’s greatest adventure.

So when my time comes I hope people don’t talk about me in terms of fighting or, worse, losing a battle with cancer. I prefer they comment on how I lived without giving so much credit to cancer as a powerful foe that won some victory over me.

I’m in no hurry to go, and yet I no longer fear dying. Further I don’t believe my death will be any sort of failure, but rather a transition to what comes next. And I think what comes next will be pretty awesome.

— Sharon Eagle

Thursday, January 23, 2014

Say It Ain't So, Joe. 5 Reasons Why a Publisher Might Reject Your Textbook Proposal

Sometimes it's really easy to reject someone's proposal for a textbook or reference book. Mostly, though, it's difficult. We publishers would much rather accept and publish than reject.

Sometimes, though, the idea just isn't right. Here are five common reasons your textbook proposal might be rejected.

Reason #1: Lack of preparation

This one's easy. If you've sent a proposal to a publisher who doesn't publish books for the markets you're aiming for, you'll get rejected.

Do your homework. Look at the publisher's area for authors, we all have one. Use it.

Reason #2: Poorly presented proposal

Go ahead, write a proposal with tons of grammatical mistakes, misspellings, and punctuation errors. See how far that gets you.

Reason #3: Too niche or not niche enough

This is a tough one. Some publishers succeed really well publishing books for tiny markets. Others need books with a broader appeal.


A proposal that falls outside the publisher's comfort zone probably won't get accepted. That's not necessarily your fault. It's just that you need to find the publisher for that particular market. Keep at it.

Reason #4: Great book that people won't buy

Maybe you've got an idea for a great book designed for a market right up the publisher's alley. People should really know the material you'll present in the book. The publisher may still decide to reject the proposal, typically for one or more of these reasons:
  • There might be a perfect time for the book, but it isn't now.
  • Maybe people should buy the book, but there isn't a reason compelling enough for them to actually pull out their credit card.
  • The market, rightly or wrongly, gets enough of that kind of information from other sources and doesn't think it needs a book dedicated to it.

Reason #5: Right book, right author, right market, wrong publisher

You could have a terrific proposal for just the right book at the right time for the right market, and you're just the person to write it. And the publisher still might reject it.

When that happens, it's nothing you did or could have done; it's the publisher. Maybe they don't have enough penetration into that market to warrant signing another title. Maybe they have too many similar titles. Maybe the publisher knows something about to happen in the company that he can't discuss.

There might be several other reasons why a great proposal is rejected, but one thing will be clear.

It's not you. It's us.

Tuesday, January 14, 2014

This is Why Printed Books Will Be Around for Another Generation

Digital books are taking over the world!

Printed books are DEAD!

Out with paper, in with e-ink!

Digital Book World Study
Bunk. When you read pundits who declare print dead, stop and think about actual humans. A new study from Digital Book World and a consulting firm called PlayCollective, indicates that a growing number of children are reading digital books.

A growing number. Which means there are still many kids reading just print books; a third, to be exact. And of the kids reading e-books at least once a week, many if not most are still reading print books as well.

Which means that print books as an experience remain embedded in a child's determinative years. Which means, in my respectful opinion, that some people will continue to enjoy print books on some level their entire lives.

Now, when you can't hardly find a kid reading print books anymore, when they're introduced out of the cradle to e-books and never have a chance to hold a print book, then we can talk about the death of print books.

Until we're much closer to that time, if in fact that time comes at all, I'll remain a print book lover who also reads and appreciates e-books.

Monday, January 6, 2014

How to Make More Money from Your Published Textbook

Congratulations. You're a published textbook author and are now promoting your book everywhere. You're contacting colleagues, e-mailing friends, and posting links to your book in as many social media outlets as you can find.

Excellent!

But jeez, Louise, don't send potential customers to Amazon or Barnes & Noble or any other discount retailer. Send them to your publisher!

Why?

First, your publisher has just spent, most likely, many tens of thousands of dollars creating your book and ancillaries. It's trying now to not only recoup that investment but also generate profit. Without that profit, you will no longer be a published author. At least of that book.

Mostly, though, you and the publisher are both losing money. Publishers give Amazon and similar distributors sometimes absurd discounts to have their book listed. The distributor then charges customers considerably more. No problem there, that's how they stay in business, and sales through these distributors can really help publishers make money.

But every book sold through, say, Amazon instead of your publisher takes money right out of your pocket. You get paid, probably, on how much money the publisher receives for each book sold. Books sold at a discount put less money in your pocket (and the publisher's, of course) than books sold at or near list price.

So do everyone a favor. When you include a link to your book somewhere, use your publisher's product page address, and not Amazon's!

You're welcome.