There are two fundamental guidelines:
- Teachers can have their personal Facebook, Google+, Twitter, or other social media pages, but they can't interact on those sites with students. They call this use "Personal Social Media."
- Teachers can interact with students using social media but must do so through the Department's own sites. They term this "Professional Social Media."
On face value, I like the core message about remaining professional regardless of what social media you're using. Yes, teachers should do whatever they can to keep their professional life separate from their personal life, if only because their students need their own space too.
But the guidelines fall short in addressing student-to-teacher interaction. What if a student follows his teacher's Twitter feed? Can the teacher be disciplined?
I also fear the effects of making faculty go through their institution's social media managers whenever they want to use the media for their classes. Kinda goes against the whole premise of social media. And education, for that matter.