Thursday, November 21, 2013

10 Qualities of a Successful Textbook Author-Publisher Relationship

I've written before about what makes for a successful textbook author, and wanted now to talk about what makes for a successful textbook author-publisher relationship.

In my view, successful author-publisher relationships are those in which both sides:

  1. Are deeply devoted to producing the best possible product for the market, not necessarily the highest moneymaker possible.
  2. Stay focused on the people they're invested in —  the student.
  3. Work together to develop a clear vision of how they can make a better book.
  4. Communicate with each other openly, honestly, and professionally.
  5. And regularly. Not haphazardly, but according to a mutually agreeable schedule.
  6. Are always thinking of ways to improve and promote the book.
  7. Bring their most reasoned and compromising self to the table.
  8. Help keep each other on task.
  9. Make each other a priority in their daily schedule.
  10. Share a laugh and a good, stiff drink once in a while.
But that's just me.