Behind the Scenes: Preparations for Proposing a New Book

When a potential author prepares a proposal for a new textbook, my work begins. Here's an admittedly incomplete list of the main tasks acquisitions folks like me need to complete before we can bring a formal book proposal to a decision making body.

• Work with author to refine proposal, table of contents, sample chapters, and such


• Create survey to gain feedback on project


• Find and assign reviewers to complete the survey


• Compile survey feedback and review with author


• 
  
  Request production estimate, which lists the various costs of each component of the book. To do that, I need to provide these estimates and other data:
  
  
  
  
  • Title and subtitle
  
  
  • Trim size
  
  
  • Number of book pages
  
  
  • Type of cover and binding
  
  
  • Number of colors for cover and interior (black-and-white interior is 1-color, black; black and, say, magenta interior is 2-color; what you call full color is 4-color to us, the colors being cyan [blue], magenta, yellow, and black)
  
  
  • Number of photos and how they will be supplied (film, hard copy, or electronic)
  
  
  • Number and approximate complexity of illustrations (for instance, 100 illustrations: 60% complex, 20% moderately complex, 20% simple)
  
  
  • Anticipated manuscript submission date
  
  
  • Anticipated publication date
  
  
  • Price and other business model considerations
  
  
  • Anticipated total fees for developmental editor
  
  
  • 
    
    Ancillaries to be offered, such as:
    
    
    
    
    • PowerPoints, including number of slides and images to be inserted
    
    
    • Test bank including number of test items
    
    
    • Instructor's guide, including number of pages and images to be inserted
    
    
    • Interactive software
    
    
    • Online resources
    
    
    • Image bank including number of images
    
    
    • Flash cards, including format (print, electronic on CD-ROM, electronic online), total number, and number of illustrations, if any
    
    
    • Accompanying workbook (which actually gets its own proposal and financials)
    
    
    
    
  
  
  • Estimated cost of building ancillaries
  
  
  
  


• 
  
  Complete what we call here a gross profit estimate, or GPE, for which I need to supply the following:
  
  
  
  
  • Expected unit sales over life of title (LOT) for each market (MA, PA, NP, etc)
  
  
  • Expected unit sales for first year
  
  
  • Average discount for distributors and retailers
  
  
  • Number of complimentary copies needed to properly market the book
  
  
  
  


• 
  
  Prepare formal proposal document, including:
  
  
  
  
  • Overview of the product and ancillaries
  
  
  • Why the proposed author is the right person to write the right book at the right time for the right market
  
  
  • Summary of reviewer feedback
  
  
  • Royalty rate, amount of author grant, and other author-related financial information
  
  
  • 
    
    Full competitive summary, including:
    
    
    
    
    • Title, author, edition number, publisher, copyright year, ISBN, page count, price, and so forth
    
    
    • Ancillaries available
    
    
    • Strengths
    
    
    • Weaknesses
    
    
    
    
  
  
  • Market analysis
  
  
  • Any other information we believe will help the decision making body, in my case the Editorial Board, determine whether to publish a book
  
  
  
  

Whew, no wonder I'm always behind!