Arlene is always thinking about ways to market her book. She promotes it whenever she speaks to school faculty and administrators. She calls me to suggest ways to help our marketing department better promote her book. She sends potential leads to us so our reps and customer service staff can follow-up and close the sale.
She wants her book to succeed and believes 100 percent that it will, but not just that. It's the drive she has to make sure her book succeeds and the time she spends working every marketing angle available to her.
I wish more authors did that. I wish more authors spoke at their professional conventions, created and maintained an author page on Amazon, blogged on topics related to their book, and overall pushed their book in every avenue available to them.
Marketing a textbook is a full-time, team-based job, and the more everyone works together, the more books we'll sell and the more students we'll help.
And that's the name of that tune, June.